Healing the Healers
Because if we don’t heal the healers, who is going to heal us?
Because if we don’t heal the healers, who is going to heal us?
Burnout amongst HCPs is a growing concern. The impact is visible through the exodus of HCPs from the profession, and invisible through darker emotions. Untreated, it could devastate our healthcare system.
Healing the Healers is an integrated campaign that combines first-hand data with emotional storytelling to help the ones who help us. Across multiple touchpoints we reveal healthcare professional’s hidden struggles with stigma, stress, and mental disorders as we call on all industry stakeholders to reconsider their understanding, act now, and support them.
The white paper has 400+ stakeholder downloads. Social media reach was over 2.2m. We spoke to thousands of HCPs across 8 international industry events. 10 pharmaceutical brands approached us to collaborate on projects. 1 partnership with Doctors in Distress lead to an out of home (OOH) event that generated a further 2.3m impressions, saw a 300% uplift in search for Doctors in Distress seen via Google Trends and gained coverage across radio and press, including a 1-hour drivetime discussion on BBC 5 Live.