Blog

Are your AI Insights just an Echo Chamber?

Patient Distrust

Misinformation Overload

Balancing Emotion and Action: The Sliding Scale of ‘Feel’ and ‘Do’ in CX Marketing

Confronting AI Medical Misinformation with ‘Chat GP’ Hijack

Doctored Truths urges pharma to lead the fight against health misinformation

Building Trust and Measuring Success in the Age of AI

Optimising for LLMs – GEO Strategy, Tools, and Prompts

Generative AI in Healthcare Marketing – A New Frontier

Prescription: Ice Cream

Unlocking the ubiquitous power of patients

The Unhealthy Price of Pride