Point.1 Synthesis
28% of HCPs feel pharma’s customer engagement strategies meet their needs1.
It’s time to make a change and re-engage HCPs like never before.
Introducing Synthesis, an advanced Point.1 product designed to aid brand experience activation.
Using Point.1 data touchpoint usage, reach, frequency, trust, and influence – Synthesis helps you create the most effective communication and channel plans.
Freeing you from wasteful guesswork, Synthesis is the ultimate channel mixologist. By running millions of potential touchpoint combinations at every stage of the adoption agency, Synthesis identifies the optimal touchpoints that will reach the largest number of customers.
Maximising local uptake and driving better ROI on marketing mixes. Helping pharma to not just meet HCP needs – but exceed them.
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Point.1 uncovers HCPs on a much deeper level. Utilising the power of over 30 million data points, we understand who our HCPs really are – their personality, lifestyle, emotions, learning styles, influences, and so much more.
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Genome goes beyond serving up numbers and helps to make analysis actionable. Allowing you to ensure your communications are relevant and delivered in the right place, at the right time.
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One amazing digital tool combining generative AI with Point.1 data sets. Allowing you to interrogate a virtual HCP that responds with real data truths and actionable insights in seconds, not months.
For more information about Point.1 Synthesis, get in touch at europe@havaslynx.com.
References
- Deloitte. Unlocking the Future of Customer Engagement in Pharma. Available at: https://www.deloitte.com/ch/en/Industries/life-sciences-health-care/analysis/unlocking-the-future-of-customer-engagement-in-pharma.html