Blog

No Therapy Area is Immune

Wealth Conscious Consumption

Falsification Complete

The Rise of Online Health

Are your AI Insights just an Echo Chamber?

Patient Distrust

Misinformation Overload

Balancing Emotion and Action: The Sliding Scale of ‘Feel’ and ‘Do’ in CX Marketing

Confronting AI Medical Misinformation with ‘Chat GP’ Hijack

Doctored Truths urges pharma to lead the fight against health misinformation

Building Trust and Measuring Success in the Age of AI

Optimising for LLMs – GEO Strategy, Tools, and Prompts