Point.1 Sens.AI
Market research eats time and money, when both are scarce.
Point.1 Sens.AI combines AI and Point.1 data sets to help you build your brand quickly and affordably. And it does this by bringing the healthcare professional (HCP) to life as a digital interactive persona.
Creating a virtual HCP like this, means you can ask questions and get answers in real time.
No lengthy delays. No ridiculous fees.
Powerful, relevant, emotionally driven answers. All based on real data truths that consistently deliver within 2% of real human responses.
By layering AI over our in-depth data – we’re able to deliver the answers you need at once. It’s more agile and far quicker than anything else out there. And allows you to perform message / creative / positioning testing in seconds.
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Point.1 uncovers HCPs on a much deeper level. Utilising the power of over 30 million data points, we understand who our HCPs really are – their personality, lifestyle, emotions, learning styles, influences, and so much more.
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Genome goes beyond serving up numbers and helps to make analysis actionable. Allowing you to ensure your communications are relevant and delivered in the right place, at the right time.
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Synthesis enables you to create plans for the perfect channel mix without the guesswork. Delivering optimal reach and frequency at each stage - avoiding wastage, maximising local uptake, and ROI across your marketing mixes.
For more information about Point.1 Sens.AI, get in touch at europe@havaslynx.com