Doctored Truths
Doctored Truths
Havas Lynx 2025
When the truth is doctored, lives hang in the balance.
The widespread dissemination of false health information has reached unprecedented levels. Pharmaceutical companies and healthcare marketeers have a crucial role to play in breaking the cycle.
We have the tools, the platforms, and the reach. What we need now is the resolve.
To protect public health, we must act to stop misinformation shaping the decisions of millions.
To restore and reinforce trust, we must communicate with clarity, honesty, and authority.
To safeguard the credibility of evidence-based medicine, we must confront the reality that anyone online can claim expertise and that this alone can be deadly.
Because in a world where anyone can play doctor, inaction is not neutral, it costs lives.
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This campaign is supported by data from Point.1, a proprietary data solution from Havas Lynx, providing one of the most comprehensive global views of healthcare professional (HCP) attitudes, beliefs, behaviours, and influences to enable more powerful HCP strategies and experiences.
MEANINGFUL: Most comprehensive touchpoint, platform, and journal assessment with the largest audience panel size data set
GLOBAL: Statistically meaningful sizes across geographies, including region level data
CONNECTED: Readily integrates into wider data sets, including Havas Converge platform
For further information or partnership opportunities with Point.1, please email europe@havaslynx.com