As mentioned in Falsification Complete, since shifting its focus towards health and wellness, the “Diary of a CEO” podcast has become increasingly popular — and in the world of social media influencers and content creators, popularity is synonymous with profitability.

Misinformation tends to flourish in times of uncertainty, distrust, or instability, when simple, emotionally appealing narratives can feel more comforting than complex, nuanced truths.

As patients are increasingly encouraged to research, ask questions, and make informed decisions, they naturally turn to the wealth of online resources available to them.

In today’s fast-paced world, the promise of AI-driven efficiency is intoxicating.

It’s more vital than ever that pharma are attuned to the decay in trust being witnessed, and the damage misinformation can cause.

In this year’s Havas Lynx White Paper, Doctored Truths, we’re deep diving in to health misinformation.

Rose Meredith, Senior UX Strategist.

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“Doctored Truths” exposes the escalating crisis of health misinformation and disinformation, which has been ranked the world’s top short-term risk to the world, for the second year in a row.

Doubling-down on quality, shared understanding, and trust Rachael McLoughlin, Experience Director.

Reporting on what matters Rachael McLoughlin, Experience Director.

Accelerating with intelligence; a new era of AI optimisation, and a new raft of things to consider, in healthcare marketing Rachael McLoughlin, Experience Director.