Our Global Health Influence Offering

Influencer marketing has quickly become one of the most persuasive and pervasive media approaches, in today’s world. That’s why we are excited to offer an unparalleled suite of influencer marketing offerings exclusively tailored to healthcare and pharmaceutical brands within clinical trial recruitment, disease awareness, and beyond.

With HCP-to-HCP, HCP-to-Patient, and Patient-to-Patient strategies, we’re here to tailor your communications to meet your campaign objectives, whatever they may be, and however long or short-term.

Whatever the therapy area, we’ve got an influencer community

In our experience, the best collaborations come from genuine partnerships – which is why we’re so proud of our influencer community, built from shared values and a passion to make a difference.

We’ve been building authentic relationships and a content creator base over the last 38 years of working in the pharma and healthcare landscape.

Our all-in-one health influencer platform, Health Hive™, allows us to easily find the right fit for your objectives. Our community is ever-growing to offer short-term and long-term partnership opportunities with patients, HCPs, and organisations.

To get involved, please get in touch with us at europe@havaslynx.com.

Why influencer marketing?

Last year we released our game-changing proprietary data offering, Point.1, to provide the most comprehensive and flexible data set of global physicians available on the market. Now, we’ve harnessed it to show just how influential influencers can be.

How pharma and healthcare brands can unleash the power of influencer marketing

Our plan is simple: generate significant cost savings for you, whilst maximising ROI. And it’s proven to work. We always start with understanding your ask inside and out, so we can design influencer strategies that match brands to content creators based on a shared set of values, beliefs, and passions.

Influence that matters

Havas Lynx has already delivered successful influencer marketing campaigns for several global clients including Arena, Novartis, and Teva. These campaigns have leveraged the credibility and reach of influencers such as healthcare professionals, patient advocates, and macro influencers – all to raise awareness, educate, and inspire action on various health topics, from rare diseases to respiratory conditions. In one clinical trial campaign, the use of Influencer Marketing recruited patients at twice the speed of the market average, delivering significant cost savings to our client.