Leading global healthcare communications agency, Havas Lynx, previously Havas Lynx Group, has announced its new visual brand identity and logo. The updated look has been implemented to level up its identity – making it more modern, meaningful, and easier to navigate for clients and partners.

The move follows changes made by parent company, Havas, which announced its own rebrand in June 2023. The new brand signifies a new, unified network that is powerful, iconic, and timeless, that better reflects the group’s integrated model.

As part of the rebrand, Havas Lynx has announced additional changes to the names of some of its specialist businesses, marking a significant milestone in its evolution. With a commitment to clarity and cohesion, the rebranding initiative reflects Havas Lynx’s dedication to streamlined operations and enhanced client experiences.

Its expert analytics, media, and performance offering, previously known as AMP, has been rebranded as Havas Lynx Media. In addition, its clinical trial recruitment arm has been renamed Faze. H4B Manchester is now Havas Lynx Irwell, while Havas Life Manchester has become Havas Lynx Bridgewater.

These changes underscore Havas Lynx’s unwavering commitment to driving positive change and delivering unparalleled results for its clients. This comprehensive rebranding effort reinforces Havas Lynx’s position as a visionary leader in healthcare communications, poised to shape the future of the industry.

“We’re in an exciting period,” said Claire Knapp, CEO of Havas Lynx “and every element of our updated brand embodies our energy and purpose as Havas Lynx embarks on another period of growth. It’s a statement of our commitment to pushing boundaries, embracing change, and making an impact that truly matters for our brands, our people, and the world.”