28th July 2017News
Trail-blazing creatives at Havas Lynx and sister company, H4B Manchester, have walked away with no less than 6 top gongs at the prestigious Creative Floor Healthcare Awards. The awards celebrate the world’s best health and wellness creative work, and this year saw the toughest competition yet, with more entries from more countries than ever before.
These awards follow a raft of big wins throughout 2017 for the Havas Lynx Group. This year the group have celebrated an incredible 24 wins for their work in healthcare. This year’s awards collected by the Havas Lynx Group include: five gold awards at the PM Society Awards, two wins at the Creative Circle Awards in May, four golds at the Roses Creative Awards, and a gold for H4B Manchester earlier this month at the CommuniquéAwards. The team were also one of the few agencies who managed to get shortlisted for pharma campaigns at the Cannes Lions Health Awards.
The teams collected the awards at a glittering ceremony held last night in London, attended by world-leading healthcare creative agencies and in-house teams. The awards are designed to celebrate work that will inspire the industry in the future, work that pushes boundaries of pharmaceutical marketing and will motivate creative teams around the world to create campaigns that have real impact.
Its revered judging panel comprises of a mix of the most successful entrepreneurs, consumers and healthcare creatives. Each one is carefully hand-picked, based on their portfolio and awards to ensure celebrated recipients are truly the most exceptional in the niche sector of healthcare communications.
The Creative Floor awards received were:
- Bravest Client – The World vs.MS – for Sanofi Genzyme Europe MS Team
- Ambient / Event – B!RTH – for The Royal Exchange
- Poster – Sun Safety On Site – for HSS Hire & Cancer Research
- Press Campaign – It’s About Time – for Teva
- Mixed Media – It’s About Time – for Teva
- Mixed Media – B!RTH – for The Royal Exchange
Tom Richards, Havas Lynx CCO, said:
“It’s been an amazing year for us, with an unprecedented number of award wins. We are delighted that we are reaping the rewards of our significant investment in creative over the past 2 years. Our team is inspired and committed to producing the best work in the industry and their hard work is paying off.
“These awards are particularly important to us, as not only are they international, and therefore competition is huge, but they celebrate creativity within healthcare specifically.
“As always, we’re in awe of our clients, who continue to push boundaries and discover life-enhancing, life-saving innovations in healthcare. We love what we do and it’s gratifying to be recognised for our work and the small part we play in bringing medical advances to life through creative communications.”
H4B Manchester’s Creative Director, Helen Godley, said:
“We’re absolutely delighted to be recognised at these prestigious awards, and for a campaign we’re immensely proud of.
“2017 has been a brilliant year for us, and one in which we’ve produced some of our best work. We’re excited to grow in numbers and strength as part of the Havas family, and we look forward to developing our skills, ideas and creativity as part of our commitment to promoting better healthcare outcomes.”
Stand-out campaigns on the night included H4B’s The World vs.MS, an ambitious social movement which utilises the power of social media to unite the world in the fight against multiple sclerosis (MS). By sharing the real, every day challenges faced by millions of people living with the burden of this incurable disease, the agency set out to not only reveal, but also to tackle these challenges head on.
The It’s About Time campaign educates and informs young women about new contraception options, encouraging informed conversations with doctors. The blunt, honest tone of the campaign spoke loud and clear to the audience, and was a huge contrast to the traditional women’s health campaigns. The message cut through the noise of the over-populated market, resonated with the audience and had maximum impact.
Havas Lynx’s award-winning Sun Safety On Site poster for HSS Hire and Cancer Research, was designed to raise awareness of the risks of skin cancer to construction workers who are exposed to high levels of UVA rays. It featured the world’s first light reactive poster campaign to warn of the dangers of skin cancer and the need to stay protected in the sun. The striking poster utilised for the first time specialist light reactive ink technology.
The innovative B!RTH project delivered a powerfully provocative brand campaign for the Royal Exchange’s international BIRTH festival, designed to highlight the inequality of antenatal healthcare across the world. Never shy of tackling harrowing subjects with uncompromising honesty, Havas Lynx created a subversive, hard-hitting campaign for BIRTH with an over-arching brand creative of a new-born baby held by it’s feet upside down – it’s vertical naked body forming the “I” in BIRTH. This, along with seven further, similarly stark, stripped back images, have been created to illustrate each of the festival’s seven short plays, written by leading female playwrights from across the globe.