Don’t let haemophilia affect your love life
Helping young men put their haemophilia worries to bed, using a language they understand
Research indicated that one of the greatest challenges young men with haemophilia face is lack of information about the impact of their disease on sex and intimacy – a basic human right that they felt they would miss out on but were too awkward to ask about.
We created a series of films to kick-start the conversation by bringing to life a well-known pair of emojis typically used by our audience when discussing sex. We interviewed real patients and their partners to provide us with insights into how to manage their haemophilia and relationships.
The result? In just four weeks, we received 1.5 million impressions on our social channels and 42,000 visits to our patient support site. Ultimately, our message implied that having a love life with haemophilia needn’t be so complicated. We also provided guidance on where to get the right support when it was needed.
