Everyone’s got an opinion on childhood obesity. But not everyone has a voice

Childhood obesity is at record highs in Greater Manchester and the NHS urgently needed to know why. The ask was simple – fill out a survey. But given people don’t like surveys, especially ones on a highly sensitive subject, how could we get them to engage? By starting the conversation for them.

The Real Picture bottled real voices into different causes of childhood obesity, we showed the truth underneath every stereotype. The hidden struggles. Each execution was crafted to feel real to encourage our audience to share real experiences.

The campaign generated public debate, addressed the stigma around obesity, and got people taking the survey in their thousands. Real change starts with The Real Picture.

10,000+ survey responses
10.000+ new voices in the childhood obesity debate