Only 14% of customer segmentations are actionable for driving marketing strategy¹.

That’s why we designed Point.1 Genome to expand the breadth of our customer understanding. To see the HCP’s world as it really is. The burnout levels – the unique personality types – lifestyle – beliefs and behaviours.

These are the interesting little links and human truths that can give a much more granular view than prescribing data ever could. And these are the very things that can help you find new ways to connect with HCPs.

No lengthy delays. No ridiculous fees.

Using advanced analytics to segment and model, Genome allows us to go beyond serving up numbers and helps to make analysis actionable. Allowing you to ensure your communications are relevant and delivered in the right place, at the right time.

With access to over 30 million data points, Genome can identify priority segments within minutes, not months. No more waiting for market research.

If you need to understand your target audience, Genome is the starting point that leads to audience segmentation and personas, behaviour change task maps, media profiles, customer engagement planning, and much more.

Discover more innovative products

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Point.1 uncovers HCPs on a much deeper level. Utilising the power of over 30 million data points, we understand who our HCPs really are – their personality, lifestyle, emotions, learning styles, influences and so much more.
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One amazing digital tool combining generative AI with Point.1 data sets. Allowing you to interrogate a virtual HCP that responds with real data truths and actionable insights in seconds, not months.
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Synthesis enables you to create plans for the perfect channel mix without the guesswork. Delivering optimal reach and frequency at each stage - avoiding wastage, maximising local uptake and ROI across your marketing mixes.