The pharma marketing industry has never been more pressured to be data-driven; 62% of pharma brands miss their first-year forecasts, 46% of those due to poor customer understanding. At the same time, there is a huge cultural inflection happening within the industry where HCPs feel less listened to and understood by pharma.

Point.1 is here to radically change the game, offering over 30 million data points across 10 therapy areas and 10 geographies.

Introducing our innovations:

Point.1 Genome uses advanced analytics to segment and model. If you need to understand your target audience, Genome is the starting point that leads to audience segmentation and personas, behaviour change task maps, media profiles, customer engagement planning, and much more.

Point.1 Sens.AI is a digital tool combining generative AI with Point.1 data sets. Allowing you to interrogate a virtual HCP that responds with real data truths and actionable insights in seconds, not months.

Point.1 Synthesis enables you to create plans for the perfect channel mix without the guesswork. Delivering optimal reach and frequency at each stage – avoiding wastage, maximising local uptake and ROI across your marketing mixes.

Access the webinar recording here