Passion and Pain: The Millennial HCP Report
When we investigate millennial healthcare professionals (HCPs), we see a generation experiencing a clash of two existences. On one hand, harness their passion and it’s like bottling lightening. On the other, a more sobering story emerges; one of pain which is being experienced more than previous generations.
As the leading emerging growth market and the next generation of thought leaders and content disseminators, it is critical for the healthcare industry to understand and respond to the unique characteristics that set millennial HCPs apart from their older counterparts.
Point.1 has utilised a panel of HCPs to find out the truth about the millennial HCP, creating its inaugural report Passion and Pain: The Millennial HCP Report. The report indicates that now more than ever, Millennial HCPs crave trust, value, support, and recognition. They are experiencing information overload, overwhelm, lower confidence, higher stress, a lack of trust in the status-quo, feelings of being undervalued and an inability to balance work and family in a way that achieves the life satisfaction they desire.
Download the report to find out more.