Patient Centricity on Trial
Havas Lynx Faze
Today, 40 million patients are needed for over 300,000 clinical trials, worldwide. Clinical trials are the lifeblood of medicine, yet they are struggling for numbers. And without effective recruitment, the cost of producing the next generation of drugs, soars. This year’s white paper explores how bringing the patient experience front and centre in clinical trials could revolutionise trial design, retention and recruitment – ultimately improving outcomes.