The pizza tracker principle: Why we must be accountable for what we ask customers to do
Claire Knapp is a Senior Planner at HAVAS LYNX.
Gamification to improve healthcare outcomes
Talking about gamification has gotten me into a whole lot of “heated discussions” over the past couple of years.
Study your customers to find your brand’s answers
Claire Knapp is a Senior Planner at HAVAS LYNX.
Inside our Vision for the Future – The LYNX Leadership
David Hunt is CEO of HAVAS LYNX.
The death of traditional consumerism: what does it mean for pharma?
HAVAS Worldwide’s latest paper, The New Consumer & The Sharing Economy, outlines a growing sentiment against overconsumption.
Dodging insights – Why sometimes we should start by ignoring what we know
Claire Knapp is Digital Strategist at HAVAS LYNX.
Mind and matter…
Stuart Wilson founded Creative Lynx in 1986.
HAVAS LYNX named Havas Agency of the Year
David Hunt is CEO of HAVAS LYNX EU.
Good Pharma
David Hunt is CEO of HAVAS LYNX – a leading global healthcare communications group.
Bad Pharma by Dr Ben Goldacre; the mechanics of a mediocre argument
If you are working in pharma and are not aware of Dr Ben Goldacre you should be and it is remiss of you not to be.
Morality, law and codes in digital communication
The pharmaceutical industry works within rigid regulations that govern its behaviour in both the development and promotion of its medicines and understands all-too-well the financial and reputational penalties of getting it wrong.
HAVAS LYNX announces the creation of a new medical education and scientific exchange agency: HAVAS LYNX MEDICAL
Award-winning global healthcare communications group HAVAS LYNX have announced the creation of a new medical education and scientific exchange agency –HAVAS LYNX MEDICAL.